How to Repurpose Content on LinkedIn?

How to Repurpose Content on LinkedIn?

Mar 16, 2024

In the virtual age, where content is king, locating ways to breathe new lifestyles in each and every form is a game-changer. Content repurposing isn't just about recycling; it's approximately reimagining how your content can attain and resonate with new audiences. With the upward thrust of AI content creation and complicated content curation equipment, the procedure has turned out to be more seamless and green. Let's dive into how you could leverage those advancements, especially those that specialize in structures like SocialSense and features like "Article to Post" and "YouTube to Post" to raise your LinkedIn content strategy.

Understanding Content Repurposing

Content repurposing is the art of taking one piece of content and adapting it to be used across extraordinary media formats or structures. It's about extracting the essence of your content material and supplying it in a clean and engaging manner. With AI tools for content introduction making waves in the virtual panorama, repurposing content has come to be extra intuitive and impactful.

The Benefits of Repurposing Content on LinkedIn

Why repurpose? LinkedIn, with its professional target market, offers a completely unique platform for sharing refined, value-pushed content material. By repurposing content on LinkedIn, you tap right into a community keen for insights and information, positioning yourself as an authority for your area.

1. Maximizes Content Value and Reach

 Repurposing content extends its lifespan, ensuring valuable insights reach a wider audience on LinkedIn, leveraging features like SocialSense's "Article to Post" for broader engagement.

2. Enhances SEO and Online Visibility 

You must strategically use keywords in repurposed content to improve search rankings and visibility, attracting more engagement and the right audiences.

3. Saves Time and Resources

 AI tools for content creation, such as SocialSense's "YouTube to Post," can help you streamline content generation through your existing YouTube videos, allowing for efficient maintenance of an engaging LinkedIn presence with minimal effort.

Identifying Content for Repurposing

Not all content is created equal, especially when it comes to repurposing. The key is to identify pieces that have performed well or hold timeless value. 

  1. Evaluate Content Performance

Use your analytics to identify high-performing content and what your audience likes. Focus on pieces with strong engagement, such as shares and comments, indicating potential for successful repurposing.

  1. Assess Relevance and Timelessness

While some content pieces may just ride the trend, there will be content pieces that are evergreen and relevant for a longer time. So, select these evergreen content or topics that remain relevant over time, ensuring the repurposed material continues to attract interest on LinkedIn.

  1. Leverage AI Tools

Don’t shy away from utilizing AI content creation tools to analyze and suggest content ripe for repurposing, streamlining the selection process for maximum impact and efficiency.

Strategies for Repurposing Content on LinkedIn

  1. Transform Blog Posts into LinkedIn Articles

Have a blog post that resonated with your audience? Turn it into a LinkedIn post (s). This format allows for deeper dives into topics and can position you as a thought leader. In fact, you can use SocialSense’s “Article to Post” feature to turn a blog/ article into LinkedIn content to help adapt the tone and style to fit LinkedIn's professional audience.

  1. Convert Webinar Recordings to Video Posts

Video content is king on social media, and LinkedIn is no exception. In fact, LinkedIn is going big on video content in 2024 and beyond. Repurposing webinar recordings into shorter video posts can capture attention and deliver value in bite-sized formats or you can experience SocialSense's "YouTube to Post" feature to turn YouTube videos into LinkedIn posts, allowing you to integrate video content into your LinkedIn strategy seamlessly.

  1. Turn Customer Testimonials into Storytelling Posts

Customer testimonials are gold. They provide social proof and humanize your brand. By turning these testimonials into storytelling posts on LinkedIn, you create relatable content that showcases the impact of your products or services. You can highlight people’s problems and how you/ your product/technique, etc., helped solve them. Case studies are a great way to integrate storytelling into your content.

4. Adapt Infographics for LinkedIn Posts

Infographics are a powerful way to convey information visually. Adapting them for LinkedIn can help you stand out in the feed. AI content creation tools can assist in tweaking the design and content to ensure it's optimized for LinkedIn's audience. Try converting text posts into carousals or simple pointers into checklist images to make them memorable.

5. Break Down Comprehensive Guides into Carousel Posts

Well, did you also find the comprehensive guides interesting due to their wealth of information, but they were often overwhelming at first glance? You can break them down into carousel posts, which can make the content more digestible and engaging, allowing viewers to swipe through for quick insights. In fact, your old long text can easily be converted into engaging carousals.

Tips for Successful Content Repurposing

Well, there are some best practices to repurpose your LinkedIn content. Follow these to get the best results out of you LinkedIn content:

  1. Tailor Your Content for LinkedIn's Audience

Understanding LinkedIn's professional audience is crucial. Tailor your content to speak directly to their interests and needs, using an informative yet approachable tone.

  1.  Maintain Consistency in Brand Voice

While adapting your content for LinkedIn, ensure your brand voice remains consistent. This helps in building brand recognition and trust among your audience.

  1. Optimize Repurposed Content for Engagement

So, when it comes to engagement, think of it as your social currency for social media. You can improve your repurposed content by adding engaging features such as quizzes, calls to action, and interactive graphics to encourage likes, comments, and shares. Adding CTAs can increase your engagement rate by up to 87%.

  1. Leverage LinkedIn Features for Increased Visibility

Don’t shy away from utilizing features like hashtags, mentioning the right folks, and spending time interacting in LinkedIn groups, which can increase the visibility of your content multifold. You must use it wisely to reach the right people and connect with professionals.

  1.  Measuring the Impact of Repurposed Content

Monitoring the performance of your recycled materials is important. Look at engagement metrics, reach, and conversion rates to understand what affects your audience. Based on this insight, adjust your process to continuously refine your process.

In Conclusion

Reusing content on LinkedIn opens up a world of new and significant ways to hook up with expert audiences. By leveraging AI content material creation, you could turn your current statistics right into a valuable and engaging pressure.

Remember, the aim isn’t just to repurpose content material but to repurpose it to beautify your target market’s revel in and beef up your emblem on LinkedIn. So, cross ahead, give your content new lifestyles, and notice how it takes your LinkedIn engagement to new heights. Are you repurposing your LinkedIn content?? Also, don’t forget to connect with us on our social media channels for extra information.